Campaign Objective
- Strengthen the brand image that Premier Bank is here to support any good initiative
- Increase brand preference by 80%
Creative Strategy
Bangladesh, predominantly an enthusiastic nation by its born. Everyone here experience transitional challenges as everyone were trying to move forward. Hence, many become failed and then spread out the fear. But Bangali have faith within them and enthusiastic enough to reach their destination. Due to the anxiety of spread out fear, they need inspiration. As a reliable financial institutions, Premier Bank can inspire millions to take challenging initiatives along with its financial services.
Creative Execution
We show how a mountaineer have been discouraged to ride an impregnable mountain, as he get inspired he eventually ride it. Throughout the TVC we see a mountaineer was struggling to ride a mountain. And that time people around them discourage him by spreading out risk (fear) factors. Then, a senior person representing Premier Bank appeared. He inspired the mountaineer and eventually we see mountaineer successfully ride the mountain.
Impact
- Strengthen the brand association –‘because we care’ by 80% (Agency Research)
- Increase brand preference by 110% during the campaign period. (Client Data)
